Marketing a game is one of the toughest parts of game development, yet it’s essential. With over 15,000 games launching each year, standing out is a challenge. Traditional marketing approaches are time-consuming, cumbersome, and often leave developers feeling overwhelmed. At Glitch, we believe there’s a better way—one that’s easier, simpler, and more effective. Our innovative approach to game marketing unifies influencer outreach, community building, email engagement, playtesting, and showcases into a seamless "360° product." We empower you to connect meaningfully with your audience, creating lasting, positive outcomes for your game.
We’re not just another company throwing around AI jargon. We understand that AI can’t replace human creativity or ingenuity, but it can handle the tedious tasks like data entry, matchmaking, and analytics. Glitch uses AI to enable even novice developers to market like pros, especially solo developers who already juggle a lot. For experienced marketers, our AI frees up valuable time so you can focus on what matters most—your creativity.
If you’ve checked out our tools section, you’ll notice we offer a wealth of free resources on game marketing—more than any competitor. Why? First, we genuinely want to see you succeed. We believe knowledge shouldn’t be hoarded. Second, we want you to trust our expertise and our results, and working with us should feel natural, not forced. Third, we believe informed developers make better decisions about marketing, whether they choose to DIY or work with a partner. For us, it’s all about transparency, honesty, and putting your success first.
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Designed to help Black-led startups in Europe with up to $150K in capital, Google Cloud credits, and custom support from Google.